Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice. When you select amailorder product, select one which:
- appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders
Most mail order writers will also tell you to try to acquireexclusive selling rights to your product. Most writers willagree that a dealer has a better chance of succeeding in themailorder business if he has created the product himself.
All of this is certainly good advice. The trouble with it isthat it does not go far enough. It does not tell you HOW tocreate a product that is exclusively you own. In what follows,I would like to show you, step by step, HOW to create your ownmailorder product.
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