The sweatshirt has been around for ages it seems – since the 1970s or before. A period of over 40 years is a long time in the fashion industry, long enough for a trend to develop, die away, make a comeback and repeated that cycle over and over again. So how does the humble women's sweatshirt compare against that expectation? Does it follow the page of other mainstream casual garments? It has certainly never died and disappeared completely, so does that make it one of the more resilient garments in the female wardrobe? It probably does.
From original appearances as a purely sports-orientated piece of clothing, the sweatshirt quickly became appreciated for its casual comfort, easy care requirements and opportunity for colour and design alternatives, which effectively presented a blank canvas for branding, advertising, sports kit and individual customising.
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